IndiGo
Designed social media stories, magazine art, mailers, and campaign key visuals, ensuring brand consistency, typography refinement, and spacing corrections.
This assignment for SleepyCat focused on creating visually compelling ad creatives, a product emailer, and edited product photos that align with the brand’s premium and relaxed identity. The goal was to highlight the comfort, innovation, and natural materials of SleepyCat’s mattresses while ensuring a seamless and engaging consumer experience.
I designed a 5-slide ad carousel and three static ads to showcase SleepyCat’s Ultima Natural Latex Mattress across different platforms. The carousel ad was structured to highlight key product benefits, such as cooling technology, 7-zone support, and motion isolation, while maintaining an engaging and visually cohesive flow. Each slide was designed to communicate a single, impactful message while staying aligned with SleepyCat’s modern and premium brand identity. In addition to the carousel, I created three static ad variations optimized for different placements: Instagram Stories (1080x1920 px), Facebook Ads (1200x628 px), and Pinterest Ads (900x1128 px). These ads maintained a consistent visual style, with minimal yet compelling copy, strong imagery, and a clear call to action (CTA) to drive engagement. The overall approach focused on balancing aesthetic appeal with effective storytelling, ensuring the ads not only looked great but also resonated with potential customers.
