IndiGo
Designed social media stories, magazine art, mailers, and campaign key visuals, ensuring brand consistency, typography refinement, and spacing corrections.
The goal was to craft a brand identity for Veera Johri, a jewelry brand that embodies trust (“Veera”) and the art of jewelry craftsmanship (“Johri”). The identity needed to resonate with the values of trust, elegance, and precision while appealing to a diverse and discerning clientele.
The intertwined 'V' and 'J' letters represent Veera and Johri, with the circular shape nestled in the 'V' symbolizing a necklace. This subtle yet powerful design brings together the essence of elegance and craftsmanship, reflecting the brand's identity in every curve.
A Coming Soon poster featuring an elegant woman adorned with exquisite jewelry, capturing the essence of Veera Johri’s timeless craftsmanship and elegance, while building anticipation for the brand’s launch.
