Designed the brand identity for Veera Johri, a jewelry brand symbolizing trust ("Veera") and craftsmanship ("Johri"). The goal was to create a visual identity that embodies elegance, precision, and reliability while appealing to a refined clientele.
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At Indigo, every design had to feel effortless yet polished. Whether it was social media creatives, weekly mailers, or magazine layouts, the goal was always clarity, engagement, and brand consistency. Social media posts followed a clean, structured look, while mailers had to be quick, effective, and visually appealing, ensuring seamless communication. Magazine layouts demanded a balance of typography and imagery, making sure Indigo’s branding stayed intact across print. Each piece contributed to a cohesive and recognizable visual identity.
Campaign Key Visual (KV) I worked on designing a campaign key visual that effectively captured the essence of the campaign while staying true to Indigo's brand. The KV was created to be bold yet simple, using impactful imagery and typography that aligned with the overall message. It set the visual tone for the campaign, ensuring the message was clear and consistent across all platforms.
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